All good illustrations (and designs) are based upon an idea. In
design and illustration we call the idea a concept. Once a good concept
or two has been brainstormed based upon your illustration's
communication objective, then the next step is to explore the
illustration’s best message approach.
Common types of illustrative messages include descriptive, narrative and conceptual.
Descriptive Illustrations visually describe something - a place, a person, or an event.
They can run the gamut from representational to post-representational, collage and even
visual mashups.
Narrative Illustrations tell a story. They can include cartoons, graphic novels, descriptive illustration and sometimes are even conceptual in nature.
Conceptual Illustrations
are effective when an idea or a point-of-view needs to be front and
center. They can range from metaphor to signs and symbols, and usually
are serendipitous to the viewer.
Illustration Style,
or the formal approach the illustrator takes to express the message,
needs to be in-concert with the subject, appropriate to the sender of
the message, and an accessible vernacular with the audience, as the style literally becomes the visual voice of the illustration’s concept.
The
work of the following contemporary illustrators each constitute a wide
range of styles and message types. Their work is a bit hard to segregate
into specific genres, but can somewhat be viewed accordingly:
Descriptive Illustration (Representational/Post-Representational)
- Andreas Lie www.andreaslie.com
- Eero Lampinen www.eerolampinen.com
- Alice Tye intern-mag.com/alice-tye
Descriptive Illustration (Collage/Juxtaposition)
- David Sparshott www.davidsparshott.com
- Rick Berkelmans hedof.com
Narrative Illustration (Story Telling)
- Robert Samuel Hanson www.robertsamuelhanson.com
Conceptual Illustration (Symbol/Metaphor/POV)
- Christoph Niemann www.christophniemann.com
- Harry Campbell drawger.com/hwc