He has hired an ad agency to create new branding and advertising for his practice. The name of his practice is Cats & Dogs. The creative team working on the brand thinks illustration would be the best way to express the earnest relationship the vet has with his patients and their owners.
Your assignment is to create a finished series of illustrations of cats and dogs, eventually four images each. These will be used in print and web advertising, as well as communication collateral for the vet, and may eventually lead up to the re-design of his logo.
We will commence the project with the first three phases of the Illustration Creative Process – Brief, Research & Concept. They will include:
• Writing a Creative Brief for the Project
• Creating a Word Map for the Project
• Creating an Image Board for the Project
• Visually exploring illustrative possibilities for a cat and a dog, totally a minimum of
12 Concept Sketches
For this phase of this class project, concentrate on illustrating the pets’ physical attributes as animals.
The Brief will written in class and posted on the blog the day of the project launch,
Thursday, August 31st.
The Word Map and Image Board is due on the blog, Tuesday, September 5th.
We will work on Concept Sketches in class Tuesday, September 5th, so be sure to bring a sketchbook and pencil and/or digital pad and pencil to class that day.
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All Twelve Sketches will be due on the blog, Thursday, September 7th, along with
Two Tight Illustrative Roughs which best represents a dog and a cat (one each) as a physical animal.
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The ad agency has decided to use your illustrations on a poster-size billboard and a 6x9 direct mailer postcard. They have blocked-in a proposed design for each and want you to create finished illustrations for both versions. This is what they look like:
The dotted squares indicate the location of your illustrations and they are not intended to print. The agency is also giving you the opportunity to give some type and color suggestions. if you wish, for the final design as well.
A tight comprehensive illustrative mockup of your illustrations in the billboard application including type and/or color suggestions. If you wish, you may present alternative an alternative design(s) for the billboard. Mockups are due on the blog for presentation in class Tuesday, September 12th.
The ad agency gave this billboard assignment to a dozen illustrators. They were so impressed with the variety of the images submitted, they decided the campaign should express an eclectic collection of cats and dogs in the city. They purchased unlimited rights to a dozen illustrations and commissioned a dozen more from selected illustrators to use for the billboard campaign.
